There is no cafe who has not used it to serve typical "nus-nus" coffee, tea or herbal tea. There is not a tourist who has not brought from his trip to Morocco to offer it as a typical item from the country. This handmade product manufactured since 1940 and 100% Moroccan, had yet to know a dramatic destiny : in June 2013, the last the glass factory in the country (Sover, in Ain Sebaa - Casablanca) put the key under the door, leaving customers and employees in a state of abandonment. Because he could not resign himself to the disappearance of this iconic object, produced by a know-how inherited from father to son, the Beldi group undertook to restart the activity by giving it a modern factory, built with old teams of Sover inside the Beldi Country Club.
The manufacturing process of glass beldi is to recycle two tons per day of flat glass and glass bottles wastes, remelted in a furnace heated to about 1600 degrees and kept at temperature 24 hours 24. The blown glasses are cut by hand using a oxygen and gas flame. The debris go back to the melting, while the glasses are placed in an annealed furnace for 3 hours. Then they are washed and transported on a carriage rail to their storage location.
For 15 years, the Beldi stands out for its ability to create places, atmospheres and activities that value and stimulate the traditional skills of Morocco. It is committed to participate in the safeguarding of some sectors of handicrafts affected by globalization and the crisis. If into the small souk Beldi Country Club; weaving, embroidery and pottery have already benefited from this creative dynamic impulse, today is a genuine rescue business engineered by the group taking up the manufacture of Beldi iconic glass, disappeared from the market for over a year.